"ETRADE is the pioneer of online trading for retail investors and now part of Morgan Stanley, a leading global financial services firm renowned for the quality of its wealth management, investment advisory services, research, and market insights.
We were born in the early ‘80s when a physicist and inventor developed a process to place a trade online for retail investors. This became the first online transaction sent to an exchange, and it paved the way for all main street investors to control their own investments online, without the need of a human broker.
Today, ETRADE specializes in a first-class experience for the digitally inclined investor and trader."
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